Nowadays, for many employees, it is essential to work with companies that vocally speak up about social issues and show customers their political points of view. However, some people do not find it too significantly necessary. Therefore, we asked our followers on LinkedIn to let us know their thoughts and opinions on the topic. Surprisingly, the results came out in quite a close call.
Up to 49% of voters believe that it is vital to have employers who share their points of view on presenting social issues. There are many social issues in the world such as social inequality, unsustainable development, discrimination and poverty etc. Firms usually have a significant impact on these problems. Not only can they contribute to the problem more but they can also raise more awareness on such topics. They do not necessarily have to take the responsibility of solving the challenges, however, talking about the topic ought to be the bare minimum. Choosing a reactive strategy to such issues can harm the company and its citizens. If a business decided to take a proactive strategy, it can attract more customers. On the other hand, they can risk a lot in the political aspect.
Nevertheless, up to 40% of employees state that it is not fundamentally important if their employers are neutral on those issues. Then the rest, 11% of followers, have not thought about this topic. There is an understanding of why some firms choose to stay neutral. Often talking about an issue can result in poor economic results for the firm or even threats from external sources. That could potentially hurt employees as well.
In conclusion, the LinkedIn pool told us that many people are nowadays more inclined to firms that speak up about current issues but at the same time, it does not necessarily need to be a significant factor.